What are IRCODES used for?
Visual content is king. Social media platforms, 360 brand advertising and even more traditional sectors like real estate and bricks-and-mortar retail are increasingly leaning toward visual storytelling to capture consumer attention in a noisy competitive landscape. Every day, millions of images are created, shared and consumed, and have become a mainstay of our daily diet.
Yet with the proliferation of all this content, there exists a vacuum of ownership and engagement. This void isn’t just a tech problem, it’s a market problem. Artists struggle with counterfeit products and unlicensed usage, brands struggle with attribution and understanding the exact impact of analog advertising, and consumers are often left wanting a deeper point of engagement with the products, events and cultural outlets they love. IRCODE exists to address this very market need and can scale to meet the needs of its anticipated user base and the massive potential of creative applications that are peeking over the horizon.
Content Creators
Be it artists, photographers or influencers, IRCODE ensures that every image registered is unique and owned. Your creative assets remain yours, and every time they are used, they tell a story. Your story.
Galleries and Museums
Reimagine the user experience by infusing interactivity and curated information directly into the artists’ works. Safeguard the integrity of original works by embedding a digital chain of ownership and exchange.
Lifestyle Brands
Create interactive campaigns, catalogs and assets that can be uniquely identified and engaged with. Access user engagement data for analog advertising efficacy that was previously impossible to record.
Retail
Transform your static assortment on store shelves into a portal where your customers can interact with your products on a deeper level. From learning more about your market philosophy to unlocking secret sales and discount codes, surprise and delight your customers with thoughtful engagement and Easter Eggs.
Real Estate
Change the game and embed your agent’s url and property page into the property itself. Prospective buyers can simply scan the home that catches their eye and learn everything there is to know from the property’s square footage to the date of your next open house.
NFT
In the burgeoning world of NFTs, authenticity and provenance are critical. IRCODE introduces a revolutionary layer of verification for NFTs. By utilizing our platform, creators and collectors can ascertain the origin and true holder of their digital assets, thereby creating an unbroken chain of ownership. This not only enhances the intrinsic value of the NFT but also augments trust and credibility in the digital art ecosystem.
Individuals Like You and Me
Protect your personal images and bring newfound value to cherished moments and memories. Embed layers of information into wedding or baby announcements, your favorite vacation pic, or even grandma’s watercolor art hanging in your living room. Or, turn your family photo album into a genealogical exploration.
With so many ways to use and leverage IRCODE, the possibilities are truly limitless.