Build your own Lens.
Introducing visual recognition that enables your audience to engage with every image, broadcast, and visual moment of curiosity, with programmable content you control.
Your audience saw it. Now know what they did about it.
IRCODE is patented computer vision technology fueling the next era of visual infrastructure and commerce.
Unlike QR codes, the image itself becomes the code, enabling seamless scanning and engagement without altering the original content. Each visual asset provides real-time, granular attribution, even in the most complex and challenging environments.
Three steps. No friction.
Your audience already has the phone. They already have your app. Every image you produce just became a tap they can take.
They see your content.
Your audience is already watching, reading, walking past your visuals on TV, in magazines, at the stadium, on every billboard you’ve ever bought. Every one of those moments becomes a tap.
They point and it opens.
No QR codes. No instructions to learn. The image itself is the trigger — your audience holds up their phone and the experience opens right inside the app they already use.
They stay with you.
Your app. Your destination. Your data. The moment of intent never leaves your ecosystem. You finally know exactly what your audience did, where, and when.
Amazon has a Lens. Google has a Lens.
Together we can build your lens.
Visual commerce is a $1T economy. Every platform Lens you’ve seen is the same idea: capture visual intent, own everything it produces. We give you the same engine. Your brand on top. Your data underneath. Your revenue line.
Image-as-code
The image itself is the trigger. No overlay, no QR, no altered content.
White-label SDK
Your brand. Your colors. Your scan UI. Lives inside the app your audience already opens.
First-party events
Every scan is exportable to your warehouse or CDP, partner-scoped.
Fast to integrate
Flexible SDK for iOS, Android, and Web.
Build your own Lens.
Book a 20-min demo →The funnel goes dark in the middle. We turn the lights on.
Platforms can measure up to the scan. Brands can measure after. Until now, nobody could see the whole thing. Now you can — format-agnostic, omnichannel, connected journeys, powered by our patented technology and exclusive attribution tools. The result is the first end-to-end view of attention in TV, IRL, and media.
We don’t pick a side. We close both halves so platforms and brands finally optimize against the same picture.
Build your own experience now.
Turn any image into a performance channel — a second-screen experience built for connection, discovery, or commerce. Upload the creative you already have and launch it in seconds. Your existing assets, working harder for you and your audience.
- Drop
Drop in any image, video, or moment.
JPG, PNG, MP4. Your assets, your way. Drag in, or pick from your library.
- Map
Map what happens when it's scanned.
Links, products, social, custom destinations. Stack as many as you want.
- Publish
Publish. It's instantly scannable, everywhere.
Live in minutes. Print it, broadcast it, post it. The image itself is the trigger.
- Test
Scan it yourself and watch it work.
Open lens.ircode.app on your phone, point it at your screen, and your second-screen experience opens instantly.
here.
KSL. Salt Lake City.
The first 24/7 live and interactive market.
KSL Lens lives in the KSL News app, letting viewers connect, discover, and buy — all from the station. With host promotions and commercials, the market adopted it fast. Scan anything on your screen with the KSL News app.
"I've loved using the KSL Lens. I watch the news every day, and now I learn so much more right from the app — it makes watching TV so fun. I've even gotten discounts at my favorite restaurant just by scanning the screen."
See a live demo at StreamTV or Cannes Lions.
See the Lens turn a real screen into a measured channel — scan live content and trace the whole path, from the scan to the action that follows. Then bring your hardest case: the specific campaign, the specific advertiser, the question that didn't get answered last quarter.
StreamTV Show
Cannes Lions 2026
Want to build it with us?
Tell us your biggest data breakdown, the kind of TV content that's hardest to make interactive, or the advertiser conversation you're stuck on.
Relevant for everyone watching. Value that stays yours.
One platform underneath — so the brand that makes the content, the network that runs it, the advertiser who buys it, and the person watching all get more from the same scan.
For brands, platforms & networks
Build it once, own it forever. We build the Lens for you — branded as yours — with the data, advertiser relationships, and revenue inside your business.
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Every other company builds a product you distribute. IRCODE builds the product for you. Your name on it, your audience inside your own ecosystem, your scan data — a competitive moat no advertiser can get anywhere else. The AWS model for interactive media: we're the layer underneath, you're the brand on top.
- A white-label SDK that embeds into your existing app, so your audience never leaves your environment.
- Real-time recognition across live broadcast, streaming, print, packaging, and physical spaces.
- Full ownership of the audience data, the advertiser relationships, and the revenue.
For advertisers
Turn impressions into measurable action. Every frame becomes a place to transact — no creative changes, no friction added to work you already paid for.
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IRCODE closes the loop between what someone sees and what they do next, so you finally learn what worked, where, and with whom — the precision that's belonged to digital and never to broadcast. The same layer that connects the network and the consumer connects you to both.
- Make any spot, sponsorship, or placement shoppable and attributable — without redesigning the creative.
- Deterministic scan-to-action attribution: scan → tap → your destination.
- Per-spot, per-flight performance you can take back to your CFO.
For consumers
Get closer to the shows, players, and moments you love. Explore more from the content you watch every day — and buy what catches your eye the second you see it.
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Point your phone at the screen and the moment opens — right inside the app you already use. Tap the player, the product, or the place, and act on it while it's still in front of you.
Try it yourself→Across every vertical
If it can be seen, it can be scanned.
Build any experience. Reach every audience.
Commerce, discovery, loyalty, a live moment — spin up any second-screen experience in minutes and aim it at the audience in front of you. Same image, endlessly re-programmable: change it daily, by season, by audience.
Don't want to build it yourself? Our creative team designs and ships custom IRCODE second-screen experiences, end to end.
Request creative services →How will people know to scan?
They're already in your app.
Build the scan into the experience your own way. The habit forms inside the brand they already trust — and every interaction drives loyalty and value, just by happening.
And there's more than one way in. BEONDTV, the LPGA, and more each drive scans their own way — a lower third, an ad running alongside the program, a label on screen. Every method is easy to test.
Don't take our word for it.
Testimonials
Utah resident
“I watch the news every day, and now I learn so much more right from the app.”
Priced to how you grow.
No tier table. Pricing is built around your scale and how you want to run it — with a pilot to prove it first.
Custom to your scale
Sized to your audience, surfaces, and integration depth — not a one-size license.
Flexible models
License by users or data, revenue share, or a hybrid — plus shared monetization opportunities you keep.
Start with a pilot
Prove the lift in one market or one campaign before you commit to more.
Thirty minutes with the IRCODE team.
We'll show you exactly how the Lens turns your visuals into measurable, attributable channels, and how it plugs into your existing stack.