We are the infrastructure.
You are the brand on top.
IRCODE was founded by Matty Beckerman, a filmmaker who spent twenty years watching audiences fall in love with content the industry couldn't measure. The technology — patented computer vision AI — was invented by Philipp Holzschneider, a German engineer whose drone-vision background let him solve a seventy-year problem: making any image identifiable, anywhere it appears.
A team of builders, thinkers, and curious minds from across industries — engineers, designers, marketers, and artists. Some of us come from film sets and music tours, others from ad agencies and tech startups. What we share is a belief in the power of visuals and a desire to make them do more.
To make the visual world interactive. To bridge digital and physical spaces in a way that feels seamless and intuitive — and to give brands, creators, and everyday users the tools to turn any moment into something meaningful, scannable, and alive.
The team building visual commerce.
Matty Beckerman
CEO & Founder
Philipp Holzschneider
CTO & Co-founder
Brittany Hershkowitz
Chief Marketing & Brand Officer
Michelle Oakes
Executive Vice President
Rachel Richmond
VP Finance
Builders, storytellers, problem-solvers.
We work across time zones, backgrounds, and disciplines. We like weird ideas, late-night prototypes, and pushing past what's expected.
Raphie Aronowitz
Head of Strategic Partnerships
Andie Hall
VP Operations
Jared Beckerman
Director of Development
Andreas Ley
Expert ML & Computer Vision Engineer
Jiri Banas
Lead App Developer
Jon Uleis
Lead Front End Developer
Rob Johnson
Lead Web Developer
Steve Axelrod
Senior Full Stack Developer
Tom Hackbarth
Senior Software Engineer
Cristhian Jimenez
Senior DevOps Engineer
How we work.
Straight talk
Open, honest communication. No jargon, no fluff — just clear, concise conversations.
Keep it real
We build solutions that work, that matter, that make a real difference.
Never stop exploring
Technology keeps evolving, and so do we. We're always after the next big thing.
Curiosity is key
The power of questions, the thrill of discovery, and the magic of “what if?”
Trust matters
We take trust and security seriously. Your information is safe with us.
Passion fuels us
We love what we do, and it shows — energy and heart in every project.
Build with the team behind Visual Discovery.
We work exclusively with enterprise media, broadcast, sports, publishing, and cultural partners ready to own their interactive infrastructure.
Book a 20-min demo →