Comparison · Shoppable CTV ad-format vendor
vs KERV.
KERV builds a shoppable ad format networks distribute. IRCODE builds the infrastructure networks own.
Side by side
Feature by feature.
- Brand surfaceKERVCo-branded ad format (KERV-on-WBD pattern)IRCODEWhite-label SDK — partner brand only
- ActivationKERVQR code overlay on videoIRCODEImage is the code — no QR
- Surface scopeKERVVideo / CTV ad inventory onlyIRCODEBroadcast, print, OOH, retail, live, museums
- Data ownershipKERVVendor co-owns scan dataIRCODE100% partner-owned, partner-scoped
- Revenue modelKERVAd-format fee + revenue shareIRCODELicense or revenue share
- DeploymentKERVPer-campaign ad-format integrationIRCODELightweight SDK, lives forever
| Feature | KERV | IRCODE |
|---|---|---|
| Brand surface | Co-branded ad format (KERV-on-WBD pattern) | White-label SDK — partner brand only |
| Activation | QR code overlay on video | Image is the code — no QR |
| Surface scope | Video / CTV ad inventory only | Broadcast, print, OOH, retail, live, museums |
| Data ownership | Vendor co-owns scan data | 100% partner-owned, partner-scoped |
| Revenue model | Ad-format fee + revenue share | License or revenue share |
| Deployment | Per-campaign ad-format integration | Lightweight SDK, lives forever |
"Their activation is still a QR code. That's the problem we solve."
— IRCODE · Locked competitive line
The summary
Where they end. Where we begin.
KERV is a shoppable-ad vendor — networks pay them to add interactivity to specific ad inventory. IRCODE inverts the relationship: networks deploy the Lens as their own product, branded as theirs, with full data and revenue ownership across every surface — not just the ad break.
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