Comparison · Platform-locked visual search
vs Google Lens.
Google Lens is a Google product. IRCODE is infrastructure your partners own.
Side by side
Feature by feature.
- Brand surfaceGoogle LensGoogle-branded — visible to userIRCODEPartner-branded — invisible underneath
- Data flowGoogle LensFlows to GoogleIRCODEFlows to partner — partner-scoped
- Discovery surfaceGoogle LensGoogle Search / ShoppingIRCODEPartner app / partner site only
- Closed systemGoogle LensRoutes to Google's catalogIRCODERoutes to partner-defined experience
- Audience captureGoogle LensGoogle captures intentIRCODEPartner captures intent
- Revenue modelGoogle LensGoogle Shopping commissionIRCODEZero commission, license fee only
| Feature | Google Lens | IRCODE |
|---|---|---|
| Brand surface | Google-branded — visible to user | Partner-branded — invisible underneath |
| Data flow | Flows to Google | Flows to partner — partner-scoped |
| Discovery surface | Google Search / Shopping | Partner app / partner site only |
| Closed system | Routes to Google's catalog | Routes to partner-defined experience |
| Audience capture | Google captures intent | Partner captures intent |
| Revenue model | Google Shopping commission | Zero commission, license fee only |
"Google Lens is a Google product. We're infrastructure."
— IRCODE · Locked competitive line
The summary
Where they end. Where we begin.
Google Lens (and Amazon Lens, Pinterest Lens) are platform products — every scan flows to the platform, not to the brand whose image was scanned. IRCODE inverts the model: partners deploy their own Lens, with their own brand, their own data, their own catalog. The platform never sees the scan.
Talk to the team
Thirty minutes with the IRCODE team.
We'll show you exactly how the Lens turns your visuals into measurable, attributable channels, and how it plugs into your existing stack.