Most enterprise brands
use the wrong tool.
Shoppable-ad vendors, platform lenses, QR codes — every alternative gives you a feature your audience sees but you don't own. IRCODE is the only infrastructure you own outright. Compare across six categories below.
Pick your comparison.
Shoppable CTV ad-format vendor
vs KERV
KERV builds a shoppable ad format networks distribute. IRCODE builds the infrastructure networks own.
Compare →Interactive ad-unit vendor
vs BrightLine
BrightLine layers interactive overlays on video ads. IRCODE makes the entire frame the inventory.
Compare →Omnichannel ad measurement platform
vs Innovid
Innovid measures ads with modeled attribution. IRCODE produces deterministic scan signal.
Compare →Virtual product placement
vs Mirriad
Mirriad inserts virtual products into video. IRCODE makes every existing image scannable — no insertion required.
Compare →Platform-locked visual search
vs Google Lens
Google Lens is a Google product. IRCODE is infrastructure your partners own.
Compare →Legacy 2D barcode
vs QR Codes
QR codes are an admission that the image isn't enough. IRCODE makes the image the code.
Compare →