Comparison · Interactive ad-unit vendor
vs BrightLine.
BrightLine layers interactive overlays on video ads. IRCODE makes the entire frame the inventory.
Side by side
Feature by feature.
- Surface scopeBrightLineVideo ad units onlyIRCODEEvery frame, every surface
- Brand surfaceBrightLineCo-branded with publisher logoIRCODEPartner-branded, no IRCODE visible
- Friction modelBrightLineClick-through ad overlayIRCODENative scan — no overlay
- Data ownershipBrightLineShared with vendorIRCODEPartner only
- Cross-channelBrightLineVideo only — no print, OOH, retailIRCODEUnified across every surface
- Patent postureBrightLineStandard interactive ad techIRCODEPatented recognition method
| Feature | BrightLine | IRCODE |
|---|---|---|
| Surface scope | Video ad units only | Every frame, every surface |
| Brand surface | Co-branded with publisher logo | Partner-branded, no IRCODE visible |
| Friction model | Click-through ad overlay | Native scan — no overlay |
| Data ownership | Shared with vendor | Partner only |
| Cross-channel | Video only — no print, OOH, retail | Unified across every surface |
| Patent posture | Standard interactive ad tech | Patented recognition method |
"If the image isn't enough, you've already lost."
— IRCODE · Locked competitive line
The summary
Where they end. Where we begin.
BrightLine is an interactive ad-format vendor inside the video ad unit. IRCODE expands inventory to every visible surface — every editorial frame, every package, every billboard, every artifact. The image itself is the code; the ad break is just one surface among many.
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