Comparison · Virtual product placement
vs Mirriad.
Mirriad inserts virtual products into video. IRCODE makes every existing image scannable — no insertion required.
Side by side
Feature by feature.
- Insertion modelMirriadAI-inserts virtual products into existing videoIRCODERecognizes existing visual content
- Production costMirriadPer-asset insertion + licensingIRCODEZero creative modification
- Surface scopeMirriadStreaming / video onlyIRCODEEvery visual surface
- Brand integrationMirriadCo-branded virtual placementIRCODEPartner-branded scanner
- Data flowMirriadVendor analytics dashboardIRCODEFirst-party event in partner systems
- Real-timeMirriadPre-rendered insertion in advanceIRCODESub-second live recognition
| Feature | Mirriad | IRCODE |
|---|---|---|
| Insertion model | AI-inserts virtual products into existing video | Recognizes existing visual content |
| Production cost | Per-asset insertion + licensing | Zero creative modification |
| Surface scope | Streaming / video only | Every visual surface |
| Brand integration | Co-branded virtual placement | Partner-branded scanner |
| Data flow | Vendor analytics dashboard | First-party event in partner systems |
| Real-time | Pre-rendered insertion in advance | Sub-second live recognition |
"Inserting a product is a one-time cost. Recognizing one is a forever asset."
— IRCODE · Locked competitive line
The summary
Where they end. Where we begin.
Mirriad is virtual product placement at scale — inserting brands into existing video. Useful for sponsorship and ad breaks, but limited to streaming/video. IRCODE works on existing creative across every surface — no insertion, no modification, no per-campaign cost. Both can co-exist: Mirriad for paid placements, IRCODE as the measurement and commerce layer underneath.
Talk to the team
Thirty minutes with the IRCODE team.
We'll show you exactly how the Lens turns your visuals into measurable, attributable channels, and how it plugs into your existing stack.