Question 1

How is this different from QR codes?

Accepted Answer

Image-based recognition, no printed code, no friction. The image is the code.

Question 2

How does recognition work?

Accepted Answer

Patented computer-vision recognition engine — Exact Match. The phone captures the frame; matching runs in our recognition cloud against your registered catalog. Real-time, open-object.

Question 3

What is the recognition latency?

Accepted Answer

Under a second, end-to-end, on consumer-grade hardware.

Question 4

Does it work on live broadcast?

Accepted Answer

Yes — patented frame-by-frame broadcast matching.

Question 5

Does it work in low-light or low-quality conditions?

Accepted Answer

Recognition runs on visual signature, not image quality — robust to distance, low light, and motion blur.

Question 6

How long does it take to deploy?

Accepted Answer

A lightweight SDK integration — under 200 lines of code. Timeline depends on your stack.

Question 7

Does it work without a special app?

Accepted Answer

Yes — it lives inside the partner's existing app, branded as theirs.

Question 8

Which platforms does the SDK support?

Accepted Answer

iOS Swift + Android Kotlin, plus a white-label Web Lens (available now). A self-serve Web Lens SaaS is coming soon.

Question 9

Does it integrate with our existing CMS / ad-sales workflow?

Accepted Answer

Yes. CMS-agnostic via REST + webhook for editorial. CRM hooks per deployment.

Question 10

How do we register our content for recognition?

Accepted Answer

Catalog ingestion runs once per asset class — every magazine cover, every package SKU, every broadcast frame registered before going live.

Question 11

Who owns the data?

Accepted Answer

The partner. Partner-scoped and exportable to your warehouse or CDP.

Question 12

Where does scan event data live?

Accepted Answer

Collected in IRCODE's reporting system, exportable to your warehouse or CDP on your terms.

Question 13

What about user privacy?

Accepted Answer

Privacy-by-design. Frames are used for the match, not retained. Geo is truncated to city-level in reporting.

Question 14

Is the data exportable?

Accepted Answer

Exportable to your warehouse or CDP on your terms.

Question 15

How does this compare to ACR / Nielsen-class measurement?

Accepted Answer

Complementary. ACR is probabilistic surveillance. IRCODE is opt-in declared scan event. Use both: ACR for reach measurement, IRCODE for performance signal.

Question 16

What does it cost?

Accepted Answer

Custom enterprise pricing built around your scale, surfaces, and integration depth. License-fee model — flexible licensing and revenue share.

Question 17

How does pricing work?

Accepted Answer

Flexible — license fee, revenue share, or a hybrid, built around your scale, surfaces, and integration depth.

Question 18

Is there a free trial or self-serve tier?

Accepted Answer

Not on this site. We work exclusively with enterprise media, broadcast, sports, publishing, and cultural partners.

Question 19

What's the typical contract length?

Accepted Answer

Multi-year (3+) standard for enterprise deployments. Single-event pilots available for live event partners.

Question 20

Is the patent issued or pending?

Accepted Answer

Our recognition method is patented.

Questions, answered.

Product & technology.

Deployment & integration.

Data & ownership.

Commercial.

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