Measurement · Data layer

The data you
never had.

Every scan is a declared, timestamped, first-party intent event. In your data systems. Partner-scoped. Deterministic scan-to-action attribution: scan -> tap -> your destination.

Reach vs intent

Reach measures maybe.
Scan measures did.

Probabilistic reach

  • Modeled — not declared
  • Panel-based or ACR — sampled, inferred
  • Lift studies — months later, soft signal
  • No per-impression attribution

Deterministic intent

  • Declared — viewer chose to scan
  • First-party event — yours, in your warehouse
  • Real-time — under-a-second recognition to event
  • Deterministic attribution — scan → tap → your destination
Scan event anatomy

Every scan, logged.

What gets captured per scan, in your systems, every time.

image_id

The recognized visual signature — broadcast frame, magazine spread, package SKU, exhibit artifact.

surface_type

TV broadcast, print, OOH, retail, live event, museum, etc. — declared at registration.

timestamp

Sub-second precision, server-validated, immutable.

device_class

Phone, wearable, smart TV, kiosk — anonymized device class only.

geo_market

Geo truncated to city-level in reporting.

downstream_outcome

Tap, link open, and in-app action — what happened next. Checkout outcomes via our commerce-partner integration.

IRP / eIRP ratings

The Nielsen-class alternative.

A renewal-grade rating language for performance-priced inventory. The same conversational scaffolding your team already negotiates against, built around deterministic scan signal instead of probabilistic panel reach. Partner-owned, no third-party measurement vendor in the middle.

IRP

IRCODE Rating Point

The base unit of deterministic viewership. First-party scan signal, real-time, city-level. A rating point your ad sales team can quote, defend, and renew against.

eIRP

Effective IRP

IRP weighted by downstream outcome. The performance-tier metric that lets you sell broadcast as performance-priced inventory, not just impressions.

Talk to the team

Thirty minutes with the IRCODE team.

We'll show you exactly how the Lens turns your visuals into measurable, attributable channels, and how it plugs into your existing stack.

Schedule a 20-min walkthrough →Email us instead →

The data layer you own.

Every scan, exportable to your systems. Deterministic. First-party. No carve-outs.

Book a 20-min demo →