Partner case study · Publishers · Audio
iHeart.
Audio meets visual.
Multi-platform deployment across radio, podcast, OOH, and live event surfaces.
▶ Real broadcast footage
REC · 04:23:18Match 99.4%
Live · iHeartMedia
Publishers · Audio
The deployment
The full story.
iHeartMedia is the largest audio company in America — radio, podcasts, live events, OOH activations. They needed a way to bridge the audio audience to visual commerce without forcing listeners to a QR code or a second app. iHeart Lens turns every podcast art tile, every concert poster, every radio brand surface into a scannable touchpoint. The audio audience scans the visual to act. Inside the iHeart app, branded entirely as iHeart's, running on IRCODE's engine.
Results
The numbers.
Multi-surface
radio · podcast · OOH · live · programmatic
<1s
recognition on every visual surface
0%
data shared — iHeart keeps 100%
Live
in-app, no new download
Plays running
What they're doing with it.
- Podcast art scan-to-listen
- Concert poster scan-to-merch
- Radio brand surface attribution
- OOH activation measurement
— iHeart partnership
"We have the largest audio audience in America. We never had a way to make them measurable. Now we do."
Build your own Lens.
Your brand on top. Like iHeartMedia.
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