KSL Bonneville.
The first market.
First broadcaster in the country to own the complete interactive content layer.
The full story.
KSL Bonneville came to IRCODE with a question every broadcaster is asking: how do we make our content interactive without giving our audience to someone else? The answer was the KSL Lens — embedded invisibly inside the KSL app, branded entirely as KSL's product, running on IRCODE's engine. Every morning show segment. Every sports broadcast. Every sponsored moment — now scannable, shoppable, attributable. Viewers open the KSL app and point it at their TV. The Lens fires in under a second. The data stays with KSL. The revenue stays with KSL. IRCODE is invisible.
The numbers.
What they're doing with it.
- Morning show product hold scan
- Live broadcast frame attribution
- WideOrbit ad airing verification
- White-label scanner inside the KSL app
— Early partner, KSL Bonneville
"I can now walk into an advertiser conversation and say: I know who scanned your ad, what they did after, and what it cost per action. That's not an impression story. That's a performance story."
Build your own Lens.
Your brand on top. Like KSL Bonneville.
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